March 15, 2009

Sex & the City Meets Sustainability


Who said style and sustainability couldn't be synonymous?

For the gal looking to be chic and conscientious, but with no roadmap to get her there, Summer Rayne Oakes' new (and first) book Style, Naturally, looks to be an ideal set of directions. Oakes is a model/activist/Planet Green contributor/environmental expert (She got her masters in Environmental Science from Cornell!). Her book is geared to those new to the green scene and on the lookout for fabulous, eco-friendly fashion.

According to Treehugger (where Ms. Oakes is a regular contributor) "the approach is one of openly stylish seduction with 350 pages and 500+ images full of rich colours and beautiful images, showing how much fun we can all have with contemporary ethical fashion and beauty products."

What seems to take this book beyond being a glorifed, green InStyle is that its comprised not only of images of eco-chic picks, but an index of websites and places to check out to learn more about sustainable fashion, information about eco-friendly textiles and materials, governing fashion councils, eco-fashion business models and leaders, and a list of eco-chic retail stores all around the country.

Check out the video below for an interview with Summer, sneak peak at the book and some of her style tips and ideas.

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